NEOM · Tabuk Province
UI/UX Design in NEOM
An RTL interface is not an LTR interface flipped. Numbers stay left-to-right inside Arabic sentences, icons carry direction, progress runs the other way, and form flows read differently. Mirroring a design and calling it Arabic support is how products get abandoned at step two.
UI/UX design in NEOM means designing interfaces that work for bilingual users on the devices they actually own, tested with real people before you build. IITWares runs research, prototyping and interface design for NEOM products, with Arabic RTL flows designed independently rather than mirrored.
| Deliverables | Research, IA, prototypes, UI, design system |
|---|---|
| Directions | LTR and RTL designed independently |
| Testing | Moderated sessions with users in NEOM |
| Handover | Figma sources, tokens, component documentation |
| Area served | NEOM, Tabuk Province and the wider Kingdom |
| Languages | Arabic and English, delivered natively |
| Agency | IITWares — Jeddah, founded 2010 |
Local context
UI/UX Design in NEOM, specifically
NEOM's commercial reality today is a vast procurement and contracting ecosystem: construction, logistics, technology, hospitality pre-opening teams and the suppliers who serve them, most of them bidding in English to international standards.
NEOM is the Kingdom's north-west giga-project region, spanning THE LINE, Oxagon, Trojena, Sindalah and Magna, which changes the brief. The sectors that dominate here — construction & contracting, logistics, technology — buy differently from the national average, and the work has to reflect that rather than ignore it.
Almost entirely English, almost entirely B2B, and dominated by supplier-qualification intent. Credentials, compliance documentation and clear capability statements are what get shortlisted.
The short version: we do not run a ui/ux design template and change the city name. The market research, the language split and the priority queries are set from NEOM outward.
Giga-project and supplier qualification
What this looks like in NEOM
Demand around NEOM is driven by projects rather than by the local population. Buyers are qualifying suppliers in English against international standards, on compressed timelines, and they are checking whether you are credible before they check whether you are good. Most enquiries begin as a due-diligence search.
You are usually selling to project procurement, main contractors and supplier-qualification teams.
Worth knowing: You are being screened before you are being considered. Publish what a screener needs to find.
Around NEOM you are being screened before you are being considered. A procurement researcher opens your site to decide whether you are a real company worth a request for quotation — and that judgment is made in under a minute, in English, on the evidence they can see.
What we would do first in NEOM
Through a contracting lens
Contractors in NEOM are judged on evidence of delivery. Project sheets with scope, scale, client type and completion date do more than any amount of design, and they are what a main contractor forwards internally.
On the ground that means working around THE LINE, Oxagon, Trojena, alongside institutions such as NEOM Education, Research and Innovation Foundation, and against a pipeline shaped by THE LINE. Clients here often operate across Tabuk, Sakaka, Arar as well, and the same site has to serve all of it.
Scope
What ui/ux design includes
User research. Interviews and observation with real users in NEOM, not personas invented in a workshop.
Bidirectional interface design. LTR and RTL designed as siblings, with numerals, icons and motion handled correctly.
Usability testing. Moderated sessions with NEOM users, recorded, with findings ranked by impact.
Design system. Components, tokens and documentation your developers can build from directly.
How it works
How we run it
- 01Research
Talk to real users in NEOM. Everything downstream depends on this being honest.
- 02Define
Problems ranked by how much revenue they cost, not by how annoying they are.
- 03Prototype
Fast, rough, bilingual, and put in front of people early.
- 04Test
Watch people fail, then fix the design rather than blaming the user.
- 05Systemise
Tokens and components handed to engineering with documentation.
Coverage
Who we do this for in NEOM
Sectors
- Construction & contracting
- Logistics
- Technology
- Renewable energy
- Hospitality pre-opening
- Professional services
Districts and areas
- THE LINE
- Oxagon
- Trojena
- Sindalah
- Magna
- NEOM Community 1
Delivery is remote-first from Jeddah, so every part of NEOM and Tabuk Province is served on the same terms.
Relevant work
Work in sectors that matter in NEOM
Afco Steel. Website, CMS and mobile app.
Tameer Steel. Corporate website.
GIS Innovation Center. Digital work for the centre.
Nokia. Digital work for the company.
On NEOM specifically: we are not going to claim projects in NEOM that we have not delivered. The work above is real, and it is in the sectors that matter here. Ask us on the first call and we will tell you plainly what we have and have not done in your city and sector.
Works well with
Related services in NEOM
Questions
UI/UX Design in NEOM — FAQs
Is RTL just mirroring the design?
No. Numbers, dates, phone numbers, charts and some icons stay left-to-right inside Arabic layouts. Mirroring everything produces interfaces that read as broken to native users.
Do you test with users in NEOM?
Yes. Remote moderated sessions with participants from your actual market, recorded so your team can watch the failures rather than read about them.
Do you hand over a design system?
Yes — tokens, components and documentation in Figma, structured so developers can implement without guessing.
What do project buyers near NEOM look for on a supplier website?
Evidence you are real and capable: registration details, certifications, relevant past work, capacity and a named contact. They are eliminating candidates, and anything missing is a reason to move on.
Why does UI/UX Design in NEOM need a different approach?
Almost entirely English, almost entirely B2B, and dominated by supplier-qualification intent. Credentials, compliance documentation and clear capability statements are what get shortlisted. NEOM's commercial reality today is a vast procurement and contracting ecosystem: construction, logistics, technology, hospitality pre-opening teams and the suppliers who serve them, most of them bidding in English to international standards.. A page built for a national audience misses both of those, which is why we scope ui/ux design work in NEOM from the local market outward.
Do you work with construction & contracting businesses in NEOM?
Yes — construction & contracting is one of the largest sectors in NEOM, alongside logistics and technology. We also work across government, education, healthcare and professional services in Tabuk Province.
Also available in
UI/UX Design in other Saudi cities
Tell us what you are trying to achieve in NEOM. We reply within one business day, in Arabic or English, with a straight answer about whether we are the right studio for it.
Start a project